The latest articles

  • 08.10.2012

    RUSSIAN LOYALTY MARKET: BEAR HAS WOKEN UP

    RUSSIAN LOYALTY MARKET: BEAR HAS WOKEN UP

    The history of Russian loyalty market started not so long ago. In 1998 it consisted of just three  programs – 2 air companies (Transaero and Aeroflot) and a restaurant chain Rosinter with its “Honored guest” program. Today no one knows exactly how many loyalty programs exist in Russia, but the right answer is “many”.

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  • 01.07.2011

    Are Russian Frequent Flyer Programmes Competitive? - Comment on the article by Ravindra Bhagwanani

    Unfortunately, voices of foreign experts are still seldom heard in the Russian market. Even more rarely do players (members) of foreign markets share their views on the processes running in our country, usually confining themselves to relating stories about their own practices.

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  • 07.12.2011

    14,5% of current population on Earth are members of different loyalty programs

    According to the research conducted by the British Finaccord company in 2011, 14,5 percent of the world’s population - an estimated 650 million people - are participating in at least one loyalty program and these figures are constantly growing.

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Innovations. Remote Services, Cards and Payments, 21st-22nd of May, 2012 3rd International Forum

 

Innovations. Remote Services, Cards and Payments 2012 3rd International Forum 

On May 21st-22nd 2012, PLUS Journal will hold Innovations. Remote Services, Cards and Payments 2012, the 3rd International Forum, which is going to take place in Moscow. The Forum is dedicated to the analysis of the industry’s challenges in Russia, CIS and globally, search of the ways for their solutions, major tendencies and perspectives of the industry’s development.

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Meeting of CustomerStrategyNetwork members, 10th – 11th of December, 2011

Meeting of CustomerStrategyNetwork members, 10th – 11th of December, 2011

 

Members of CSN are international experts in the fields of loyalty programmes and customer relationship management.

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30th of November – 1st of December, 2011, 3rd RUSSIA CUSTOMER LOYALTY SUMMIT, conference

 

 

30th of November – 1st of December, 2011, 3rd RUSSIA CUSTOMER LOYALTY SUMMIT, conference

 

This conference was mainly focused on new trends regarding co-branding, social media and co-branding programmes, as well as on the efficiency of loyalty programmes, loyalty in B2B sector and problem of differentiating the company on a strongly competitive market.

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