The latest articles

  • 08.10.2012

    RUSSIAN LOYALTY MARKET: BEAR HAS WOKEN UP

    RUSSIAN LOYALTY MARKET: BEAR HAS WOKEN UP

    The history of Russian loyalty market started not so long ago. In 1998 it consisted of just three  programs – 2 air companies (Transaero and Aeroflot) and a restaurant chain Rosinter with its “Honored guest” program. Today no one knows exactly how many loyalty programs exist in Russia, but the right answer is “many”.

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  • 01.07.2011

    Are Russian Frequent Flyer Programmes Competitive? - Comment on the article by Ravindra Bhagwanani

    Unfortunately, voices of foreign experts are still seldom heard in the Russian market. Even more rarely do players (members) of foreign markets share their views on the processes running in our country, usually confining themselves to relating stories about their own practices.

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  • 07.12.2011

    14,5% of current population on Earth are members of different loyalty programs

    According to the research conducted by the British Finaccord company in 2011, 14,5 percent of the world’s population - an estimated 650 million people - are participating in at least one loyalty program and these figures are constantly growing.

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30th of November – 1st of December, 2011, 3rd RUSSIA CUSTOMER LOYALTY SUMMIT, conference

 

 

30th of November – 1st of December, 2011, 3rd RUSSIA CUSTOMER LOYALTY SUMMIT, conference

 

This conference was mainly focused on new trends regarding co-branding, social media and co-branding programmes, as well as on the efficiency of loyalty programmes, loyalty in B2B sector and problem of differentiating the company on a strongly competitive market.

 The event gathered loyalty experts from banking, telecommunications, retail and FMCG Russian and international companies, who shared their experience concerning effectiveness of programmes and modern channels.

Elena took part in the panel discussion devoted to the co-branding programmes:

· Effects of co-branding and co-operation – what do participants get and for what price?

·  Why co-brands in Russia are not so popular as abroad?

·  Role of  a bank in the co-branding programme – from the perspective of the bank  and partners

http://www.bbm.pl/en/component/sobi2/?sobi2Task=sobi2Details&catid=3&sobi2Id=70

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