The latest articles

  • 08.10.2012

    RUSSIAN LOYALTY MARKET: BEAR HAS WOKEN UP

    RUSSIAN LOYALTY MARKET: BEAR HAS WOKEN UP

    The history of Russian loyalty market started not so long ago. In 1998 it consisted of just three  programs – 2 air companies (Transaero and Aeroflot) and a restaurant chain Rosinter with its “Honored guest” program. Today no one knows exactly how many loyalty programs exist in Russia, but the right answer is “many”.

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  • 01.07.2011

    Are Russian Frequent Flyer Programmes Competitive? - Comment on the article by Ravindra Bhagwanani

    Unfortunately, voices of foreign experts are still seldom heard in the Russian market. Even more rarely do players (members) of foreign markets share their views on the processes running in our country, usually confining themselves to relating stories about their own practices.

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  • 07.12.2011

    14,5% of current population on Earth are members of different loyalty programs

    According to the research conducted by the British Finaccord company in 2011, 14,5 percent of the world’s population - an estimated 650 million people - are participating in at least one loyalty program and these figures are constantly growing.

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Loyalty Programs as a key to efficient businesses, conference, RBC Agency, 14th of June 2012, Moscow

Loyalty Programs as a key to efficient businesses, conference, RBC Agency, 14th of June 2012, Moscow

About the event: the conference involved representatives of a wide range of offline and online retail companies including FMCG, fashion industry, electronics, IT technologies, air carriers, restaurant business and others, which have relevant experience of developing strategies and successful implementing of loyalty programs in different business sectors.

Nowadays loyalty programs became core element of marketing strategy and successful sales. RBC provided businessmen with a platform for sharing experience and discussing major trends outlined in conditions of macroeconomic instability.

Elena Naumchik, ‘Launch of efficient loyalty program. Is it a myth or an opportunity for business development?’ (Section 1)

Statements:

· On what type of customer efficient loyalty program should be oriented?

·  Loyalty programs for business – is it a fashion trend or a necessity?

·  How efficient loyalty programe could be developed?  

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