The latest articles

  • 08.10.2012



    The history of Russian loyalty market started not so long ago. In 1998 it consisted of just three  programs – 2 air companies (Transaero and Aeroflot) and a restaurant chain Rosinter with its “Honored guest” program. Today no one knows exactly how many loyalty programs exist in Russia, but the right answer is “many”.

  • 01.07.2011

    Are Russian Frequent Flyer Programmes Competitive? - Comment on the article by Ravindra Bhagwanani

    Unfortunately, voices of foreign experts are still seldom heard in the Russian market. Even more rarely do players (members) of foreign markets share their views on the processes running in our country, usually confining themselves to relating stories about their own practices.

  • 07.12.2011

    14,5% of current population on Earth are members of different loyalty programs

    According to the research conducted by the British Finaccord company in 2011, 14,5 percent of the world’s population - an estimated 650 million people - are participating in at least one loyalty program and these figures are constantly growing.


Upcoming Events

10th -11th of October 2012, Kiev, VIII International Forum ‘Loyal Customer: Where is His Button?’


VIII International Forum ‘Loyal Customer: Where is His Button?’ is an annual event attracting more than 200 delegates from Russia, Ukraine, Belorussia and Kazakhstan. Experts, having wide practical experience, will discuss implementation of loyalty programs and customer experience management, present innovative technologies used to develop profitable customer loyalty programs and establish strategies to increase the value of customers.  

The aim of the event is to acquaint CIS companies with new practices, trends and technologies in the spheres of customer relationship marketing, customer experience management and CRM decisions. 

Agenda is as follows:

  • How to build customer oriented business
  • ‘One to one’ dialogue: how personal communications can increase loyalty program profitability
  • Market’s transition to adulthood: what factors stay significant when discount ceased to be the customer’s choice key factor
  • Data Mining and segmentation: what can we learn from customer behavior patterns analysis and how can we use the results
  • Coalition and co-branding development
  •  Effectiveness and ROI of loyalty program: how customer loyalty can generate cash flow
  • Innovations in the sphere of loyalty programs: what can we learn from Western companies?
  • Transformation of loyalty programs: from ‘reward’ to ‘acknowledgement’

For more information

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