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  • 08.10.2012



    The history of Russian loyalty market started not so long ago. In 1998 it consisted of just three  programs – 2 air companies (Transaero and Aeroflot) and a restaurant chain Rosinter with its “Honored guest” program. Today no one knows exactly how many loyalty programs exist in Russia, but the right answer is “many”.

  • 01.07.2011

    Are Russian Frequent Flyer Programmes Competitive? - Comment on the article by Ravindra Bhagwanani

    Unfortunately, voices of foreign experts are still seldom heard in the Russian market. Even more rarely do players (members) of foreign markets share their views on the processes running in our country, usually confining themselves to relating stories about their own practices.

  • 07.12.2011

    14,5% of current population on Earth are members of different loyalty programs

    According to the research conducted by the British Finaccord company in 2011, 14,5 percent of the world’s population - an estimated 650 million people - are participating in at least one loyalty program and these figures are constantly growing.



Dmitry Milshtein, Group Treasurer,  X5 Retail Group:

I had a pleasure to work with Elena in the same company. I can recommend her as a very responsible and reliable person. She is an effective manager, who has a good feeling of customer needs

Jaroslaw Polukoszko, Head of Consumer Programs Dept., Perekriostok:

Elena is an excellent professional with a passion and drive to win customer loyalty, experienced in all this marketing and technology matters that lay behind modern customer management strategies. She has great soft skills to build strong relationships across company and network of business partners required to drive projects to deliver, even under the extreme pressure of tight deadlines. I would work again with Elena anytime

Max Mozgovoy, Head of CRM and customer analysis, Sberbank of Russia:

Elena is a very knowledgeable professional with the deep understanding of loyalty, customer management practice and service management. She has good operations experience, that is why her feedback was always very useful and practical. She is very straight-forward, honest and reliable person, it was a pleasure to work with her in Sberbank. Elena can be very valuable asset to any company and surely can drive the customer-oriented business

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